It's time for a Fresh Start
20% OFF your first order
Enter FIRST20 at checkout

CALL US ON 0808 141 2828

Our phone lines are open Monday - Saturday 9am - 6pm
20% OFF your first order
Enter FIRST20 at checkout >

About Us

Firstly, thank you for taking the time to visit our website - we’re really glad you’re here.

Our family has been delivering fresh fruit and vegetables to thousands of chefs across London and the South East for more than a hundred years. We'd love you to join us.

Operating from London’s New Covent Garden Market, we offer over 3000 quality products, all available to order online and many for next day delivery. Everything from fresh fruit and vegetables, to prepared produce, a vast array of fresh bakery, beverages, frozen foods and so much more.

We deliver daily to restaurants, hotels, cafes, offices, bars, artisan food services, independent food companies, private residences, juice companies, retail shops, catering companies, airline catering; schools, colleges, and more or less anywhere else you can think of. How can we help you today?

start shopping

Here are a few reasons why you'll love our wholesale service

We are highly experienced

We’ve delivered to more than 2,600 commercial customers in the last 5 years, plus almost 6,000 private homes. We know our stuff, and there isn’t much we can’t do when it comes to fresh food sourcing and delivery.

We are 100% reliable

We value every single one of our customers, large or small, and we work hard to deliver products that meet their expectations, day in, day out, as reliably as clockwork.

We are really easy to do business with

Our simple online ordering system means our customers to save hours of time every week. It's so easy that most people these days place their orders using their mobile phones! But if you'd prefer to order by telephone or e-mail, you can do that too. No problem!

Any questions?

Our call centre staff are fully trained on fresh produce and available 6 days a week to answer any query you might have, no matter how big or small. Would you like to talk?

We really love talking to clients and nothing is too much trouble. Try us and see for yourself!

We’re open Monday to Saturday on 0808 141 2828 or contact us here.

start shopping

A message from our Founder, Daniel Ox

“My family have worked in the fresh fruit and veg industry for generations, and they won’t mind me saying that not too much has changed in all that time... except the technology. As we move through the digital revolution, our new online platform is the place where many years of experience and modern technology meet. The result, if we say so ourselves, is pretty amazing!

There's a vast array of stunning food available from the UK and beyond, but it’s fragmented and not always easy to access. I'm determined to simplify the gateway to these products with technology, and I'm always on the look-out for exciting new suppliers to add to our platform, directly in line with our customers' needs.

In short, we bring all of the best fresh food under one roof, allowing chefs to order everything from their mobile phone, for next day delivery. The tech behind all this simplicity and ease might be complicated, but as a customer it's simple. You get great service every time.”

start shopping

Here's the wide range of products you can order from us

Please wait.....